The Four-Day Workweek Trials Are Over—Here's What Actually Happened (And Which Companies Are Keeping It)
In November 2024, 61 companies across the U.S. and UK started year-long four-day workweek trials. The goal: test whether reducing work to four days (32 hours) with no pay cut would maintain productivity and improve employee wellbeing.
One year later, the results are in.
42 of the 61 companies (69%) are making the four-day workweek permanent. 15 companies are returning to five days. 4 companies are still undecided.
Here's what actually happened during the trials—and why some companies succeeded while others failed.
What The Four-Day Workweek Trials Tested
The trials followed a "100-80-100" model:
- 100% pay: Employees keep full salaries
- 80% time: Work four days instead of five (32 hours instead of 40)
- 100% productivity: Expected output remains the same
Participating companies ranged from tech startups to professional services firms to manufacturers. All committed to a full year, with data collection throughout.
Participating industries:
- Technology and software (23 companies)
- Professional services (consulting, accounting, legal) (18 companies)
- Marketing and creative agencies (12 companies)
- Manufacturing and logistics (5 companies)
- Healthcare and wellness (3 companies)
The Companies That Made It Permanent (And Why)
42 companies are keeping the four-day workweek after their trials ended.
What these companies have in common:
1. Knowledge Work, Not Time-Based Work
Companies where work is measured by output (software development, marketing, consulting) succeeded.
Example: Bolt Marketing (Atlanta, GA)
Industry: Digital marketing agency, 45 employees
Results after one year:
- Revenue increased by 12% (clients billed on project basis, not hours)
- Employee retention: 100% (zero voluntary turnover during trial year)
- Client satisfaction scores unchanged
- 78% of employees reported better work-life balance
Why it worked: Marketing deliverables are project-based, not hour-based. Clients care about campaign results, not how many hours the team worked.
CEO quote: "We cut meetings by 50%, eliminated low-value tasks, and focused on high-impact work. Productivity didn't drop—it increased because people had time to think strategically instead of just reacting."
2. Redesigned Work Processes
Companies that succeeded didn't just remove Fridays—they redesigned how work happened.
Example: Codebase (software company, San Francisco, CA)
Changes they made:
- Meeting caps: Maximum 2 hours of meetings per day
- Async communication default: Slack messages expected to be answered within 24 hours, not immediately
- Focus time blocks: 2-hour blocks of uninterrupted work time daily
- Eliminated status meetings: Replaced with written updates
Results:
- Productivity (measured by features shipped per quarter) increased by 8%
- Engineer satisfaction increased by 42%
- Recruiting improved: 3x more applicants per role
Why it worked: They removed inefficiencies that filled five-day workweeks. Forced prioritization led to better outcomes.
3. Strong Leadership Commitment
Companies where leadership championed the policy and modeled the behavior succeeded.
Example: Thrive Counseling (mental health services, Seattle, WA)
What leadership did:
- CEO and executives also worked four days (no exceptions)
- No emails or Slack messages sent on Fridays (even from leadership)
- Clients informed upfront about four-day schedule
- Staff coverage model designed so no one worked five days
Results:
- Therapist burnout decreased by 40%
- Client retention stayed at 94% (unchanged from five-day schedule)
- Recruiting for therapists (historically difficult) became dramatically easier
Why it worked: Leadership modeled the behavior, making it culturally acceptable. Employees didn't feel guilty for taking Fridays off.
The Companies That Abandoned The Four-Day Workweek (And Why)
15 companies returned to five-day workweeks after the trial.
Why they failed:
1. Customer Service Requirements
Companies that need to provide real-time customer support struggled.
Example: TechSupport Pro (IT support company, Austin, TX)
What went wrong:
- Clients expected Monday-Friday coverage
- Rotating Friday shifts created scheduling complexity
- Some employees worked Fridays while others didn't, causing resentment
- Response time SLAs were harder to meet with reduced hours
Why they abandoned it: Client contracts required five-day coverage, and rotating schedules created more problems than they solved.
CEO quote: "We tried rotating who worked Fridays, but that defeated the purpose. The team that worked Friday felt like they were missing out. We couldn't make the math work."
2. Didn't Redesign Work Processes
Companies that just removed Fridays without changing how work happened failed.
Example: Apex Consulting (management consulting, New York, NY)
What went wrong:
- Kept the same meeting schedule (compressed into four days)
- Clients still expected availability five days a week
- Consultants worked the same hours, just squeezed into fewer days
- Burnout increased instead of decreased
Why they abandoned it: They treated it like a compressed workweek (40 hours in 4 days) instead of a reduced workweek (32 hours in 4 days).
Partner quote: "We didn't change anything except removing Friday. People just worked longer Monday-Thursday and felt more exhausted. It was a failed experiment."
3. Manufacturing and Time-Dependent Operations
Companies where physical presence is required struggled more than knowledge workers.
Example: Precision Parts Manufacturing (Texas)
What went wrong:
- Production lines need staffing five days to meet customer demand
- Can't compress 40 hours of machine operation into 32 hours
- Rotating schedules meant inconsistent team collaboration
- Clients placing orders expected consistent fulfillment times
Why they abandoned it: Manufacturing output is directly tied to hours worked. Unlike knowledge work, you can't "work smarter" to maintain output in fewer hours.
What Researchers Learned From The Trials
MIT, Stanford, and Oxford analyzed data from all 61 companies.
Key findings:
1. Productivity stayed flat or increased for knowledge workers
42 of 61 companies reported productivity stayed the same or increased. Only 4 companies saw productivity declines.
Why: Employees worked more efficiently, meetings decreased, and focus time increased.
2. Employee wellbeing dramatically improved
91% of employees in four-day companies reported better work-life balance. Burnout decreased by 38% on average.
3. Retention improved significantly
Companies that kept the four-day workweek saw voluntary turnover drop by 57%.
4. Revenue impact was neutral to positive
57% of companies saw revenue increase or stay flat during the trial. Only 8% saw meaningful revenue declines.
5. Success depends on industry and work type
Knowledge workers (tech, marketing, consulting) saw the best results. Time-dependent work (customer service, manufacturing) struggled more.
Companies Watching Closely (And Considering Trials)
The trial results are influencing other companies to consider four-day workweeks.
Companies announcing four-day workweek pilots starting in 2026:
- Shopify (Canada): Starting pilot in Q1 2026 with 500-employee test group
- HubSpot (USA): Launching six-month trial across marketing and product teams
- Atlassian (Australia/USA): Testing in select engineering teams
What This Means For Recruiting
The four-day workweek is becoming a competitive advantage in recruiting.
Data from the trials:
Companies offering four-day workweeks received 3x more applications per role. Time-to-fill decreased by 28%.
Candidates are willing to take 10-15% pay cuts to work four days instead of five.
For recruiters:
If your company offers a four-day workweek, promote it heavily. It's a massive differentiator.
If your company doesn't offer it, expect candidates to ask about it—and be prepared to explain why.
The Bottom Line
The four-day workweek trials of 2024-2025 proved it's viable for knowledge work—but not universal.
It works when:
- Work is measured by output, not time
- Companies redesign processes (not just remove Fridays)
- Leadership commits fully and models the behavior
- The work doesn't require real-time, five-day customer coverage
It doesn't work when:
- Companies just compress 40 hours into 4 days
- Customer service requires five-day coverage
- Manufacturing or operations depend on continuous staffing
- Leadership doesn't fully commit
69% of trial companies are keeping the four-day workweek. That's a strong success rate—but it's not 100%.
For companies considering it: learn from the trials, redesign your work processes, and commit fully. Don't just remove Fridays and hope it works.
Sources:
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