You need to replace the VP of Sales. But the current VP doesn't know they're being replaced. Or you're hiring for a stealth startup. Or the role is so sensitive that posting it publicly would cause internal chaos.

Welcome to confidential searches—where you recruit with one hand tied behind your back and your lips sealed.

Here's how to fill roles you can't talk about publicly.

The Ground Rules

Before you start, get crystal clear on:

• What CAN you disclose? (Industry? Company size? Location?)
• What's the cover story if candidates ask specifics?
• Who internally knows about this search?
• What happens if word leaks?

Document this. Confidential searches go sideways when expectations aren't aligned.

Sourcing Without Posting

Leverage your network directly:

Call trusted candidates and referral sources. "I'm working on a confidential search for a [level] role in [industry]. Can't share the company name yet, but it's a [size] organization with strong [selling point]. Know anyone who might be interested?"

Your network is your secret weapon. Use it.

Use LinkedIn strategically:

Don't post the role. Instead, search for qualified candidates and reach out directly with vague but intriguing messages:

"Hi [Name], I'm recruiting for a confidential [level] position in [industry/region]. The company is [brief, anonymous description]. Would you be open to a brief conversation to see if there's mutual interest?"

Curiosity is a powerful motivator.

The Candidate Conversation

When candidates ask "What company?"—and they will—have your answer ready:

"I understand the need to know, and I'll share the company name before any formal interviews. At this stage, I'm seeing if there's mutual interest based on the role itself. Can I tell you more about the opportunity?"

Most serious candidates will play along if the role sounds compelling.

Protecting Confidentiality

• Use your personal phone or a separate line
• Don't send calendar invites with obvious details
• Meet off-site when possible
• Never put sensitive details in writing unnecessarily

One careless email can blow the whole thing.

The Bottom Line

Confidential searches are just recruiting on hard mode. Same skills, higher stakes, less margin for error.

Nail the ground rules. Work your network. Tease the opportunity without revealing your cards.

Think of it like dating someone you can't post about on Instagram yet. Keep it discreet, keep it intriguing, and save the big reveal for when the timing is right.