Using LinkedIn Sales Navigator For Recruiting - The Hack Nobody Talks About
LinkedIn Recruiter is expensive. Like, $8,000-12,000 per seat per year expensive. For small recruiting teams or solo recruiters, that pricing is often a non-starter.
Meanwhile, LinkedIn Sales Navigator costs $99/month ($79/month annually)—literally 1/10th the cost of Recruiter—and has powerful search capabilities designed for prospecting that work surprisingly well for recruiting.
LinkedIn doesn't want you to know this, but Sales Navigator is a viable recruiting tool for many use cases.
Here's how to use it, what works, what doesn't, and why this matters.
Why Sales Navigator Works For Recruiting
Sales Navigator is designed for B2B sales prospecting—finding and reaching potential customers. Recruiting is essentially the same process: finding and reaching potential candidates.
Key capabilities that translate to recruiting:
Advanced search filters: Search by current company, past company, job title, seniority level, years of experience, location, industry, skills, school. Nearly identical to LinkedIn Recruiter's core filters.
Lead recommendations: AI suggests profiles similar to people you've saved or messaged. Works for finding similar candidates based on successful hires.
InMail credits: Sales Navigator includes 20-50 InMail credits per month depending on plan tier. Recruiter includes 150 InMails but costs 10x more.
Saved searches and alerts: Save up to 5,000 leads (profiles) and get alerts when they change jobs or post updates. Perfect for passive candidate tracking.
Boolean search: Full Boolean operators (AND, OR, NOT, quotes, parentheses) work in Sales Navigator. Same as Recruiter—arguably better interface.
TeamLink: See connections through coworkers on paid Sales Navigator plans. Get warm intros to candidates via mutual connections.
What You Lose Compared To Recruiter
Sales Navigator isn't a perfect replacement for LinkedIn Recruiter. Here's what you give up:
InMail volume: Recruiter includes 150 InMails/month. Sales Navigator Core gives 20, Advanced gives 50. If you send 100+ cold InMails monthly, this matters.
Applicant tracking integration: Recruiter integrates with ATS platforms to track candidates and maintain recruiting pipelines. Sales Navigator doesn't—you'll need to manage candidates separately.
Recruiter-specific filters: Recruiter has "years in current position," "willing to relocate," "open to opportunities" signals. Sales Navigator lacks these.
Projects and folders: Recruiter has robust candidate pipeline management with projects, folders, and collaboration features. Sales Navigator has basic lead lists but limited pipeline tools.
Recruiter seat licensing: LinkedIn officially permits recruiting activity on Recruiter licenses. Sales Navigator terms prohibit recruiting use (though enforcement is minimal). More on this below.
How To Actually Use It For Recruiting
Here's the practical playbook for using Sales Navigator to source candidates:
Step 1: Build Precise Search Queries
Use advanced search with Boolean logic:
Example search for software engineers:
- Current job title: (Software Engineer OR Developer OR Programmer)
- Skills: (Python AND AWS)
- Location: Greater Seattle Area
- Years of experience: 5-10
- Current company: NOT (Amazon OR Microsoft OR Google) [if you want to avoid poaching from specific companies]
Example search for sales professionals:
- Current job title: (Account Executive OR Sales Manager)
- Industry: Software
- Seniority level: Mid-Senior
- Location: San Francisco Bay Area
- Past company: (Salesforce OR HubSpot) [if you want experience at top sales organizations]
Save searches and enable alerts to get notified when new profiles match.
Step 2: Organize Candidates In Lead Lists
Create lead lists for different roles or pipeline stages:
- "Software Engineers - Active Outreach"
- "Marketing Managers - Passive Pool"
- "Sales Reps - Responded To InMail"
Sales Navigator allows up to 5,000 saved leads. Tag and organize them like you would in an ATS.
Step 3: Strategic InMail Usage
You have limited InMails—use them strategically:
Prioritize:
- High-priority roles where you need immediate outreach
- Passive candidates unlikely to respond to connection requests
- Senior-level candidates where InMail has higher credibility
Save InMails by:
- Sending connection requests with personalized notes (free, no InMail needed)
- Messaging 1st-degree connections directly (no InMail required)
- Using TeamLink to get warm introductions through coworkers
Track InMail response rates and refine messaging. Sales Navigator provides analytics on message performance.
Step 4: Leverage Lead Recommendations
Sales Navigator's AI learns from profiles you save and message:
- Save 10-15 profiles that match your ideal candidate profile
- Sales Navigator will recommend similar candidates
- Works surprisingly well for finding "people like this" without manual searching
Step 5: Monitor Job Changes And Updates
Set up alerts for saved leads:
- Job changes: Perfect time to reach out to candidates who just switched roles
- Work anniversaries: Candidates approaching 2-3 years might be ready to move
- Posts and activity: Engage with content to build relationships before recruiting
Timing outreach based on activity increases response rates.
The Legal/Terms Of Service Question
Here's the awkward part: LinkedIn's Sales Navigator terms of service technically prohibit using it for recruiting.
Reality check:
LinkedIn doesn't actively enforce this for individual users. Thousands of recruiters use Sales Navigator without issues.
If you're a solo recruiter or small team using Sales Navigator for selective, personalized outreach, you're likely fine. If you're running a recruiting firm with 10 seats and sending 500 InMails per month, you're risking account suspension.
Consider this a workaround/hack, not an officially supported use case.
Pricing Comparison: Sales Navigator vs Recruiter
Let's break down actual costs:
LinkedIn Sales Navigator:
- Core: $99/month ($79/month annual) - 20 InMails/month
- Advanced: $149/month ($135/month annual) - 50 InMails/month
- Advanced Plus: Custom pricing - higher InMail volume
LinkedIn Recruiter:
- Recruiter Lite: $170/month (annually) - 30 InMails/month
- Recruiter: $8,000-12,000/year per seat - 150 InMails/month
- Recruiter Professional Services: Custom enterprise pricing
Cost analysis: Sales Navigator Advanced ($135/month annually) vs Recruiter Lite ($170/month):
- Sales Navigator: $1,620/year, 50 InMails/month
- Recruiter Lite: $2,040/year, 30 InMails/month
Sales Navigator is cheaper AND includes more InMails than Recruiter Lite.
Full LinkedIn Recruiter makes sense if you need ATS integration, high InMail volume, and recruiter-specific features. For small teams doing targeted sourcing, Sales Navigator delivers 80% of the value at 10% of the cost.
What Recruiters Say (Anonymously)
User feedback from Reddit recruiting communities and LinkedIn discussions:
Positive:
- "I've been using Sales Nav for recruiting for 3 years. No issues, works great."
- "Can't justify $10K/year for Recruiter when Sales Nav costs $1,600 and does 90% of what I need."
- "Search is actually better than Recruiter in some ways—cleaner interface, faster results."
- "Lead recommendations are shockingly good for finding similar candidates."
Negative:
- "50 InMails/month isn't enough if you're doing high-volume outreach."
- "Missing ATS integration is painful. I maintain separate spreadsheets for candidate tracking."
- "Technically against TOS—worried about account suspension if LinkedIn cracks down."
- "Not having 'open to opportunities' filter means more wasted outreach to happy candidates."
Alternatives If You Need More
Recruiter Lite: $170/month, 30 InMails, officially for recruiting. Middle ground between Sales Navigator and full Recruiter.
Third-party sourcing tools: LeadIQ, Hiretual, SeekOut. Access LinkedIn data with additional features.
Free LinkedIn + Boolean search: LinkedIn's free search allows Boolean operators and basic filtering. Limited to 3rd-degree connections but costs $0.
Full LinkedIn Recruiter: If you're recruiting full-time with high InMail needs and want official support, just pay for Recruiter.
The Bottom Line
Trade-offs:
- ✅ Much cheaper ($1,600/year vs $10,000/year)
- ✅ Strong search and Boolean capabilities
- ✅ Lead recommendations work well for finding similar candidates
- ❌ Limited InMails (20-50/month vs 150)
- ❌ No ATS integration
- ❌ Technically violates TOS (minimally enforced)
- ❌ Missing some recruiter-specific filters
Rating: 8/10 - Excellent recruiting tool disguised as a sales prospecting platform. Significant cost savings with minimal feature sacrifice for small teams. TOS concerns are the only real downside.
Sources:
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